Do you use email marketing in your marketing efforts? One of the most common complaints I hear from business owners is that they spend a lot of time crafting their emails but their open rate is dismal. I get their frustration. After all, if people never open your email they will never see the value of your content or have a chance to respond to your offer. This short video gives you two words that work almost like magic to increase your open rate on your emails. Like any piece of a strategy, you don’t want to use this every day as your only strategy but it is a powerful piece that will dramatically help solve this frustration.